The hard reset

When I started working as a freelance legal consultant almost 10 years ago, it’s fair to say that I didn’t really know what I was doing in terms of running and marketing a business. I knew what I wanted to do and was pretty clearly what I didn’t want to do, but not necessarily how to get there. As with many things, I was lucky to have a few things fall into my lap in the early days that allowed me to build a small client base making the business viable and was able to develop it from there.

One of the problems with being a micro business, however, is that you haven’t always got the time to market or look at a pipeline when you are busy. Whilst we are keen to work with our network of other freelance consultants to supplement our services and bring in additional skills where appropriate, one of the key selling points of Punk Legal is the service that we provide directly to our clients and the understanding we have of their businesses. If we have to outsource a large amount of work rather than delivering it ourselves due to the volume of work we have taken on, it means that these benefits are reduced.

This does have the flip effect that when your work dries up, you can be scrabbling around for work with a sense of foreboding. Back in 2017/18, with the impending threat of Brexit looming and an increasingly unclear picture of how this would look, this was exactly the position that Punk Legal was faced with. Several projects and retainers were cancelled due to the uncertainties of the business landscape and so it was back to building from the ground up, accompanied by a rebrand.

In 2019, gaining some traction but with Punk Legal’s future still uncertain, I made the decision to accept a contracting position, something that was never in the plan. It was only for 6 months, to give some breathing space, contracting part time and rebuilding Punk Legal at the same time but then Covid struck! It suited both me and my client to extend the contract on a full time basis for a further 12 months.  

With the world opening up again in March 2021, Punk Legal was about to restart in earnest when I was made another offer to fill a role for 6 months. With things still uncertain, it seemed right to delay rebuilding Punk Legal’s client base for a while longer. That contract again morphed into a longer contract, with a further 6 months added.

And so, 2 years after Covid struck, we’re back to where we were in mid-2019, learning from previous experience but looking to relaunch Punk Legal into a much changed market. The last 2 years have seen double digit percentage increases in the number of new businesses started as people have shifted from employment, whether through choice or circumstance.

Whilst many of these are micro businesses with simple structures and needs, there are also a vast number that may grow into more complex structures as their work develops and need a stable platform for growth. It is these businesses that Punk Legal was set up to help and so, perhaps, after all the recent disruption, now is the right time to be relaunching.

I’ve refreshed the Punk Legal website and we are ready to go. So, if you’ve got any tips you think might be useful for relaunching, know of anyone that can use our support or need any assistance yourself, let’s talk.